Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Why does Christianity push reconciliation after a partner cheats? Mine had a 7-year affair with someone half my age. He cheated and lied. He is not the same to me.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Typical Harley-Davidson customer

How should you handle a situation where your friend tells you they like someone who also likes you? Should you tell them or continue as normal?

What happens if they build new bikes?

This…is not a healthy company with a bright future ahead.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

How much stronger is an average man than an average woman?

What happens if they try to attract new customers?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Why do people keep denying the similarities between Latin and Italian by saying they are totally different languages when it’s obvious they sound similar?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

If our normal body temperature is 98.6 degrees Fahrenheit, why do we perceive weather in the 90s as "hot?"

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

What is their product?

Why do flat Earthers exist? Why can’t I see the Sun at night? Is it because Earth is not flat?

What is their lifestyle?

All their existing customers shake their canes and whine about them “selling out.”

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

We now told, by Senator Grassley, that on the FBI form about the Biden bribery story, there is a Burisma exec who says he has 17 tapes of his deal with the Biden. 15 of Hunter and 2 of Joe Biden? What would this do to Hunter/Joe Biden if released?